Manufacturer-retailer relationships in Germany. The institutionalisation of category management

Araujo, L M and Mouzas, S (1998) Manufacturer-retailer relationships in Germany. The institutionalisation of category management. In: Network Dynamics in International Marketing. Pergamon Press, New York, pp. 211-232. ISBN 0-080-43358-8

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Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/learningandpedagogical
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ID Code:
46024
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Deposited On:
11 Jul 2011 19:54
Refereed?:
No
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Published
Last Modified:
29 Aug 2020 06:18