Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states.

Hassan, L M and Walsh, G and Shiu, E and Hastings, G and Harris, F (2007) Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states. Journal of Advertising, 36 (2). pp. 15-31. ISSN 1557-7805

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Advertising
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
45861
Deposited By:
Deposited On:
11 Jul 2011 18:39
Refereed?:
Yes
Published?:
Published
Last Modified:
16 Oct 2020 00:19