The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s

Piercy, N and Alexander, N S (1988) The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. The Service Industries Journal, 8 (2). pp. 155-175. ISSN 0264-2069

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Item Type:
Journal Article
Journal or Publication Title:
The Service Industries Journal
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/contributionstopractice
Subjects:
ID Code:
45733
Deposited By:
Deposited On:
11 Jul 2011 18:37
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jan 2020 07:33