Benefits and barriers of product augmentation: retailers and financial services

Colgate, M and Alexander, N S (2002) Benefits and barriers of product augmentation: retailers and financial services. Journal of Marketing Management, 18 (1-2). pp. 105-123. ISSN 0267-257X

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
45700
Deposited By:
Deposited On:
11 Jul 2011 18:36
Refereed?:
Yes
Published?:
Published
Last Modified:
14 Aug 2020 01:12