Relationship development in international retail franchising: case study evidence from the UK fashion sector

Doherty, A M and Alexander, N S (2004) Relationship development in international retail franchising: case study evidence from the UK fashion sector. European Journal of Marketing, 38 (9/10). pp. 1215-1235. ISSN 0309-0566

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Item Type:
Journal Article
Journal or Publication Title:
European Journal of Marketing
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
45697
Deposited By:
Deposited On:
11 Jul 2011 18:36
Refereed?:
Yes
Published?:
Published
Last Modified:
03 May 2020 02:33