Customer's responses to retail brand extensions

Alexander, N S and Colgate, M (2005) Customer's responses to retail brand extensions. Journal of Marketing Management, 21 (3-4). pp. 393-419. ISSN 0267-257X

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

Journal of Marketing Management

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1408

Subjects:

?? strategy and managementmarketingdiscipline-based research ??

Departments:

Lancaster University Management School > Marketing

ID Code:

45694

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:36

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 12:11

URI:

https://eprints.lancs.ac.uk/id/eprint/45694