Multicultural perspectives in customer behaviour

Piacentini, M G and Cui, C (2010) Multicultural perspectives in customer behaviour. Journal of Marketing Management, 26 (11, 12). pp. 993-1004. ISSN 0267-257X

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
45651
Deposited By:
Deposited On:
11 Jul 2011 18:35
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jan 2020 07:33