Understanding the role of marketing-purchasing collaboration in industrial markets: the case of Russia

Ashnai, B and Smirnova, M and Naudé, P and Henneberg, S and Mouzas, S (2010) Understanding the role of marketing-purchasing collaboration in industrial markets: the case of Russia. Industrial Marketing Management. ISSN 0019-8501

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Item Type:
Journal Article
Journal or Publication Title:
Industrial Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
45626
Deposited By:
Deposited On:
11 Jul 2011 18:35
Refereed?:
Yes
Published?:
Published
Last Modified:
05 Jul 2020 23:53