The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance

Soopramanien, D G R and Liu, H J (2010) The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance. Journal of Retailing and Consumer Services. ISSN 0969-6989

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

Journal of Retailing and Consumer Services

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1406

Subjects:

?? marketingdiscipline-based research ??

Departments:

Lancaster University Management School > Management Science

ID Code:

45607

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:35

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 12:11

URI:

https://eprints.lancs.ac.uk/id/eprint/45607