The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance

Soopramanien, D G R and Liu, H J (2010) The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance. Journal of Retailing and Consumer Services. ISSN 0969-6989

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Retailing and Consumer Services
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
45607
Deposited By:
Deposited On:
11 Jul 2011 18:35
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jan 2020 07:33