Intuitive marketing thinking: the use of mental simulations in the industrial marketing context

Vanharanta, M and Easton, G (2010) Intuitive marketing thinking: the use of mental simulations in the industrial marketing context. Industrial Marketing Management, 39. pp. 425-436. ISSN 0019-8501

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Item Type:
Journal Article
Journal or Publication Title:
Industrial Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
45533
Deposited By:
Deposited On:
11 Jul 2011 18:33
Refereed?:
Yes
Published?:
Published
Last Modified:
08 Jul 2020 02:51