Evaluation of product customization strategies through modularization and postponement

Brun, A and Zorzini, M (2009) Evaluation of product customization strategies through modularization and postponement. International Journal of Production Economics, 120. pp. 205-220. ISSN 0925-5273

Full text not available from this repository.


This paper aims at investigating the relationships existing between postponement and modularization practices actually implemented by Italian companies and contextual factors mainly linked to product features. A multi-case study research strategy was adopted and statistical techniques applied for data analysis. Two main factors were identified (product/process customization and product/process complexity) and four customization strategies differing in terms of supply chain structure were analyzed (rigid, flexible, postponed and modularized). Three main categories of constraints were identified, which may lead to some exceptions compared to the prevailing approaches: delivery lead-time issues, contractual obligations and technical- and process-related factors.

Item Type:
Journal Article
Journal or Publication Title:
International Journal of Production Economics
Uncontrolled Keywords:
?? general business,management and accountingeconomics and econometricsmanagement science and operations researchindustrial and manufacturing engineeringbusiness, management and accounting(all)discipline-based research ??
ID Code:
Deposited By:
Deposited On:
11 Jul 2011 18:31
Last Modified:
16 Jul 2024 08:53