The truth is out there! How external validity can lead to better marketing decisions

Rogers, G and Soopramanien, D G R (2009) The truth is out there! How external validity can lead to better marketing decisions. International Journal of Market Research, 51 (2). pp. 163-180.

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Item Type:
Journal Article
Journal or Publication Title:
International Journal of Market Research
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
45300
Deposited By:
Deposited On:
11 Jul 2011 18:30
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jan 2020 07:31