Marketing mobile futures: assembling constituencies and narrating compelling stories for an emerging technology

Simakova, E and Neyland, D R (2008) Marketing mobile futures: assembling constituencies and narrating compelling stories for an emerging technology. Marketing Theory, 8 (1). pp. 91-116. ISSN 1470-5931

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Item Type:
Journal Article
Journal or Publication Title:
Marketing Theory
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
45221
Deposited By:
Deposited On:
11 Jul 2011 18:28
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jul 2020 09:44