Lighting up the dark side of relationship marketing

Pressey, A D and Tzokas, N (2004) Lighting up the dark side of relationship marketing. Management Decision, 42 (5). pp. 694-708. ISSN 0025-1747

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Journal Article

Journal or Publication Title:

Management Decision

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1400

Subjects:

?? general business,management and accountingmanagement science and operations researchbusiness, management and accounting(all) ??

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ID Code:

45180

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Deposited On:

11 Jul 2011 18:28

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Published

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19 Sep 2025 04:08

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