Lighting up the dark side of relationship marketing

Pressey, A D and Tzokas, N (2004) Lighting up the dark side of relationship marketing. Management Decision, 42 (5). pp. 694-708. ISSN 0025-1747

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Item Type:
Journal Article
Journal or Publication Title:
Management Decision
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1800/1803
Subjects:
ID Code:
45180
Deposited By:
Deposited On:
11 Jul 2011 18:28
Refereed?:
No
Published?:
Published
Last Modified:
25 Feb 2020 06:55