Lighting up the dark side of relationship marketing

Pressey, A D and Tzokas, N (2004) Lighting up the dark side of relationship marketing. Management Decision, 42 (5). pp. 694-708. ISSN 0025-1747

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Item Type: Journal Article
Journal or Publication Title: Management Decision
Departments: Lancaster University Management School > Marketing
ID Code: 45180
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:28
Refereed?: No
Published?: Published
Last Modified: 10 Jun 2019 19:48
URI: https://eprints.lancs.ac.uk/id/eprint/45180

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