A cultural perspective of relationship orientation: using organizational culture to support a supply relationship orientation

Winklhofer, H and Pressey, A D and Tzokas, N (2006) A cultural perspective of relationship orientation: using organizational culture to support a supply relationship orientation. Journal of Marketing Management, 22 (1). pp. 169-194. ISSN 0267-257X

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
45176
Deposited By:
Deposited On:
11 Jul 2011 18:27
Refereed?:
Yes
Published?:
Published
Last Modified:
19 Aug 2020 01:08