A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study

Ryan, A and Fahy, J (2003) A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study. Irish Marketing Review, 16 (1). pp. 31-42.

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

Irish Marketing Review

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch

Subjects:

?? discipline-based research ??

Departments:

Lancaster University Management School > Marketing

ID Code:

44940

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:24

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 12:03

URI:

https://eprints.lancs.ac.uk/id/eprint/44940