A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study

Ryan, A and Fahy, J (2003) A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study. Irish Marketing Review, 16 (1). pp. 31-42.

Full text not available from this repository.
Item Type: Journal Article
Journal or Publication Title: Irish Marketing Review
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44940
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:24
Refereed?: Yes
Published?: Published
Last Modified: 10 Jun 2019 19:46
URI: https://eprints.lancs.ac.uk/id/eprint/44940

Actions (login required)

View Item View Item