A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study

Ryan, A and Fahy, J (2003) A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study. Irish Marketing Review, 16 (1). pp. 31-42.

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Item Type:
Journal Article
Journal or Publication Title:
Irish Marketing Review
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
44940
Deposited By:
Deposited On:
11 Jul 2011 18:24
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jan 2020 07:29