Pedagogy and relationship marketing: opportunities for frame restructuring using African drumming

O'Malley, L and Ryan, A (2006) Pedagogy and relationship marketing: opportunities for frame restructuring using African drumming. Journal of Marketing Management, 22 (1). pp. 195-214. ISSN 0267-257X

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Item Type: Journal Article
Journal or Publication Title: Journal of Marketing Management
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44938
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:24
Refereed?: Yes
Published?: Published
Last Modified: 22 Jan 2020 06:03
URI: https://eprints.lancs.ac.uk/id/eprint/44938

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