Pedagogy and relationship marketing: opportunities for frame restructuring using African drumming

O'Malley, L and Ryan, A (2006) Pedagogy and relationship marketing: opportunities for frame restructuring using African drumming. Journal of Marketing Management, 22 (1). pp. 195-214. ISSN 0267-257X

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
44938
Deposited By:
Deposited On:
11 Jul 2011 18:24
Refereed?:
Yes
Published?:
Published
Last Modified:
24 Oct 2020 02:07