Mapping the different purposes for integrating off-line and on-line data sets in discovery oriented consumer research

Hogg, M K and MacLaran, P and Curasi, C F (2006) Mapping the different purposes for integrating off-line and on-line data sets in discovery oriented consumer research. European Advances in Consumer Research, 7. pp. 559-564.

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Item Type:
Journal Article
Journal or Publication Title:
European Advances in Consumer Research
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
44861
Deposited By:
Deposited On:
11 Jul 2011 18:22
Refereed?:
Yes
Published?:
Published
Last Modified:
05 May 2020 01:56