Mapping the different purposes for integrating off-line and on-line data sets in discovery oriented consumer research

Hogg, M K and MacLaran, P and Curasi, C F (2006) Mapping the different purposes for integrating off-line and on-line data sets in discovery oriented consumer research. European Advances in Consumer Research, 7. pp. 559-564.

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Item Type: Journal Article
Journal or Publication Title: European Advances in Consumer Research
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44861
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:22
Refereed?: Yes
Published?: Published
Last Modified: 05 Aug 2019 23:38
URI: https://eprints.lancs.ac.uk/id/eprint/44861

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