Chan, T W and Hogg, M K (2006) Copyless ads: the impact of complex advertising images on attitude toward the advertisement. European Advances in Consumer Research, 7. pp. 51-58.
Full text not available from this repository.Item Type:
Journal Article
Journal or Publication Title:
European Advances in Consumer Research
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/2000/2002
Subjects:
?? economics and econometricsapplied psychologymarketingdiscipline-based research ??
Departments:
ID Code:
44860
Deposited By:
Deposited On:
11 Jul 2011 18:22
Refereed?:
Yes
Published?:
Published
Last Modified:
15 Jul 2024 12:02