Copyless ads: the impact of complex advertising images on attitude toward the advertisement

Chan, T W and Hogg, M K (2006) Copyless ads: the impact of complex advertising images on attitude toward the advertisement. European Advances in Consumer Research, 7. pp. 51-58.

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Item Type: Journal Article
Journal or Publication Title: European Advances in Consumer Research
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44860
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:22
Refereed?: Yes
Published?: Published
Last Modified: 28 Jun 2019 00:03
URI: https://eprints.lancs.ac.uk/id/eprint/44860

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