Copyless ads: the impact of complex advertising images on attitude toward the advertisement

Chan, T W and Hogg, M K (2006) Copyless ads: the impact of complex advertising images on attitude toward the advertisement. European Advances in Consumer Research, 7. pp. 51-58.

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Item Type:
Journal Article
Journal or Publication Title:
European Advances in Consumer Research
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
44860
Deposited By:
Deposited On:
11 Jul 2011 18:22
Refereed?:
Yes
Published?:
Published
Last Modified:
26 Jun 2020 00:25