Capabilities as marketable assets: a proposal for a functional categorization

Blois, K J and Ramirez, R (2006) Capabilities as marketable assets: a proposal for a functional categorization. Industrial Marketing Management, 35 (8). pp. 1027-1031. ISSN 0019-8501

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Item Type:
Journal Article
Journal or Publication Title:
Industrial Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
44836
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Deposited On:
11 Jul 2011 18:22
Refereed?:
Yes
Published?:
Published
Last Modified:
11 Mar 2020 03:08