Capabilities as marketable assets: a proposal for a functional categorization

Blois, K J and Ramirez, R (2006) Capabilities as marketable assets: a proposal for a functional categorization. Industrial Marketing Management, 35 (8). pp. 1027-1031. ISSN 0019-8501

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Item Type: Journal Article
Journal or Publication Title: Industrial Marketing Management
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44836
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:22
Refereed?: Yes
Published?: Published
Last Modified: 22 Jun 2019 04:02
URI: https://eprints.lancs.ac.uk/id/eprint/44836

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