Capabilities as marketable assets: a proposal for a functional categorization

Blois, K J and Ramirez, R (2006) Capabilities as marketable assets: a proposal for a functional categorization. Industrial Marketing Management, 35 (8). pp. 1027-1031. ISSN 0019-8501

Full text not available from this repository.
Item Type:
Journal Article
Journal or Publication Title:
Industrial Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
?? marketingdiscipline-based research ??
ID Code:
44836
Deposited By:
Deposited On:
11 Jul 2011 18:22
Refereed?:
Yes
Published?:
Published
Last Modified:
15 Jul 2024 12:01