Business customers' behaviour - a challenge for the relationship marketing concept?

Blois, K J (2007) Business customers' behaviour - a challenge for the relationship marketing concept? Academy of Management Journal, 1 (1). pp. 41-57. ISSN 0001-4273

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Item Type:
Journal Article
Journal or Publication Title:
Academy of Management Journal
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
44834
Deposited By:
Deposited On:
11 Jul 2011 18:22
Refereed?:
Yes
Published?:
Published
Last Modified:
10 Jul 2020 02:22