Market orientation emphases: an exploration of macro, meso and micro drivers

Mason, K and Harris, L C (2006) Market orientation emphases: an exploration of macro, meso and micro drivers. Marketing Intelligence and Planning, 24 (6). p. 552. ISSN 0263-4503

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Item Type:
Journal Article
Journal or Publication Title:
Marketing Intelligence and Planning
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
44823
Deposited By:
Deposited On:
11 Jul 2011 18:22
Refereed?:
Yes
Published?:
Published
Last Modified:
11 Mar 2020 03:08