The evolution of generic brands in industrial markets: the challenges to owners of brand equity

Low, J and Blois, K J (2002) The evolution of generic brands in industrial markets: the challenges to owners of brand equity. Industrial Marketing Management, 31 (5). pp. 385-392. ISSN 0019-8501

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

Industrial Marketing Management

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1406

Subjects:

?? marketingdiscipline-based research ??

Departments:

Lancaster University Management School > Marketing

ID Code:

44798

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:22

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 12:01

URI:

https://eprints.lancs.ac.uk/id/eprint/44798