The evolution of generic brands in industrial markets: the challenges to owners of brand equity

Low, J and Blois, K J (2002) The evolution of generic brands in industrial markets: the challenges to owners of brand equity. Industrial Marketing Management, 31 (5). pp. 385-392. ISSN 0019-8501

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Item Type:
Journal Article
Journal or Publication Title:
Industrial Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
44798
Deposited By:
Deposited On:
11 Jul 2011 18:22
Refereed?:
Yes
Published?:
Published
Last Modified:
29 Jul 2020 10:48