Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand

McEachern, M and Schroder, M J A and Willock, J and Whitelock, J M and Mason, R (2007) Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand. Journal of Product and Brand Management, 16 (3). pp. 168-177. ISSN 1061-0421

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Product and Brand Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
44668
Deposited By:
Deposited On:
11 Jul 2011 18:19
Refereed?:
Yes
Published?:
Published
Last Modified:
24 Mar 2020 02:39