Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand

McEachern, M and Schroder, M J A and Willock, J and Whitelock, J M and Mason, R (2007) Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand. Journal of Product and Brand Management, 16 (3). pp. 168-177. ISSN 1061-0421

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Item Type: Journal Article
Journal or Publication Title: Journal of Product and Brand Management
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44668
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:19
Refereed?: Yes
Published?: Published
Last Modified: 06 Aug 2019 01:02
URI: https://eprints.lancs.ac.uk/id/eprint/44668

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