Unpicking the meaning of value of key account management

Pardo, C and Henneberg, S and Mouzas, S and Naudé, P (2006) Unpicking the meaning of value of key account management. European Journal of Marketing, 40 (11/12). pp. 1360-1374. ISSN 0309-0566

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Item Type: Journal Article
Journal or Publication Title: European Journal of Marketing
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44607
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:18
Refereed?: Yes
Published?: Published
Last Modified: 14 Sep 2019 03:58
URI: https://eprints.lancs.ac.uk/id/eprint/44607

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