Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector

McEachern, M and Schroder, M J A (2004) Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector. Journal of Consumer Marketing, 21 (7). pp. 497-509. ISSN 0736-3761

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Consumer Marketing
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
44602
Deposited By:
Deposited On:
11 Jul 2011 18:18
Refereed?:
Yes
Published?:
Published
Last Modified:
11 Mar 2020 03:07