Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes

McEachern, M and Warnaby, G (2005) Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes. Journal of Marketing Management, 21. pp. 89-115. ISSN 0267-257X

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? STRATEGY AND MANAGEMENTMARKETINGDISCIPLINE-BASED RESEARCH ??
ID Code:
44600
Deposited By:
Deposited On:
11 Jul 2011 18:18
Refereed?:
Yes
Published?:
Published
Last Modified:
21 Nov 2022 21:13