Karagiannopolous, G. D. and Georgopoulos, N. and Nikolopoulos, Konstantinos (2005) Fathoming Porter's five forces model in the internet era. info, 7 (6). pp. 66-76. ISSN 1463-6697
Full text not available from this repository.Abstract
Purpose – To investigate the impact of the internet in “traditional” market rules. Design/methodology/approach – An opinion piece based on Michael Porter's arguments for the new economy. Finding – Michael Porter's arguments for the new economy provide a useful starting point in the analysis of the environment. His arguments are based on exaggerated phenomena. Factors that determine a sector's profitability could be enriched with the innovation that prevails in the particular sector. Originality/value – An attempt to criticize Porter's thoughts regarding internet and industry structure and to enrich the Porter's five forces model with the “power of innovation”.