Market orientation and quasi-integration: adding value through relationships

Mason, K and Doyle, P and Wong, V (2006) Market orientation and quasi-integration: adding value through relationships. Industrial Marketing Management, 35 (2). pp. 140-155. ISSN 0019-8501

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Item Type: Journal Article
Journal or Publication Title: Industrial Marketing Management
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44318
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:13
Refereed?: Yes
Published?: Published
Last Modified: 11 Feb 2020 07:52
URI: https://eprints.lancs.ac.uk/id/eprint/44318

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