Market orientation and quasi-integration: adding value through relationships

Mason, K and Doyle, P and Wong, V (2006) Market orientation and quasi-integration: adding value through relationships. Industrial Marketing Management, 35 (2). pp. 140-155. ISSN 0019-8501

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Item Type:
Journal Article
Journal or Publication Title:
Industrial Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
44318
Deposited By:
Deposited On:
11 Jul 2011 18:13
Refereed?:
Yes
Published?:
Published
Last Modified:
11 Mar 2020 03:05