Pitfalls in evaluating market orientation: an exploration of executives' interpretations

Mason, K and Harris, L C (2005) Pitfalls in evaluating market orientation: an exploration of executives' interpretations. Long Range Planning, 38 (4). pp. 373-391. ISSN 0024-6301

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Item Type:
Journal Article
Journal or Publication Title:
Long Range Planning
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/3300/3305
Subjects:
ID Code:
44317
Deposited By:
Deposited On:
11 Jul 2011 18:13
Refereed?:
No
Published?:
Published
Last Modified:
01 Jul 2020 09:43