'Doing something I might regret', developing self-relevant alcohol campaigns: implications for public policy from consumer research

Banister, E N and Piacentini, M G and Kyriaki-Ioanna, B (2005) 'Doing something I might regret', developing self-relevant alcohol campaigns: implications for public policy from consumer research. European Advances in Consumer Research, 7.

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Item Type: Journal Article
Journal or Publication Title: European Advances in Consumer Research
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44056
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:09
Refereed?: Yes
Published?: Published
Last Modified: 21 Aug 2019 00:48
URI: https://eprints.lancs.ac.uk/id/eprint/44056

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