Exploring children's choice: the reminder effect of product placement

Auty, S G and Lewis, C (2004) Exploring children's choice: the reminder effect of product placement. Psychology and Marketing, 21 (9). pp. 697-713. ISSN 0742-6046

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Item Type:
Journal Article
Journal or Publication Title:
Psychology and Marketing
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43950
Deposited By:
Deposited On:
11 Jul 2011 18:07
Refereed?:
Yes
Published?:
Published
Last Modified:
20 Oct 2020 01:35