Anti-Constellations: exploring the impact of negation on consumption

Hogg, M K (1998) Anti-Constellations: exploring the impact of negation on consumption. Journal of Marketing Management, 14 (1-3). pp. 133-158. ISSN 0267-257X

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43923
Deposited By:
Deposited On:
11 Jul 2011 18:07
Refereed?:
Yes
Published?:
Published
Last Modified:
10 May 2020 02:33