Female images in advertising: the implications of social comparison for marketing

Hogg, M K and Bruce, M and Hough, K (1999) Female images in advertising: the implications of social comparison for marketing. International Journal of Advertising, 18 (4). pp. 445-473. ISSN 0265-0487

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Item Type:
Journal Article
Journal or Publication Title:
International Journal of Advertising
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43922
Deposited By:
Deposited On:
11 Jul 2011 18:07
Refereed?:
Yes
Published?:
Published
Last Modified:
29 Jan 2020 07:25