The impact of self-monitoring on image congruence and product/brand evaluation

Hogg, M K and Cox, A J and Keeling, K A (2000) The impact of self-monitoring on image congruence and product/brand evaluation. European Journal of Marketing, 34 (5/6). pp. 641-666. ISSN 0309-0566

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Item Type:
Journal Article
Journal or Publication Title:
European Journal of Marketing
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43921
Deposited By:
Deposited On:
11 Jul 2011 18:07
Refereed?:
Yes
Published?:
Published
Last Modified:
10 Aug 2020 00:06