"What happened was ..." broadening the agenda for storied research

Hopkinson, G C and Hogarth-Scott, S (2001) "What happened was ..." broadening the agenda for storied research. Journal of Marketing Management, 17 (1). pp. 27-48. ISSN 0267-257X

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43777
Deposited By:
Deposited On:
11 Jul 2011 18:04
Refereed?:
Yes
Published?:
Published
Last Modified:
04 Jul 2020 08:49