Influence in marketing channels: a sense-making investigation

Hopkinson, G C (2001) Influence in marketing channels: a sense-making investigation. Psychology and Marketing, 18 (5). pp. 423-444. ISSN 0742-6046

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Item Type:
Journal Article
Journal or Publication Title:
Psychology and Marketing
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43776
Deposited By:
Deposited On:
11 Jul 2011 18:04
Refereed?:
Yes
Published?:
Published
Last Modified:
07 Jan 2020 03:02