Valuing customer relationships: using the capital asset pricing model (CAPM) to incorporate relationship risk

Hopkinson, G C and Lum, C Y (2002) Valuing customer relationships: using the capital asset pricing model (CAPM) to incorporate relationship risk. Business Strategy and the Environment, 10 (3). pp. 220-232. ISSN 0964-4733

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

Business Strategy and the Environment

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1403

Subjects:

?? business and international managementstrategy and managementmanagement, monitoring, policy and lawgeography, planning and developmentdiscipline-based research ??

Departments:

Lancaster University Management School > Marketing

ID Code:

43775

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:04

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 11:50

URI:

https://eprints.lancs.ac.uk/id/eprint/43775