Valuing customer relationships: using the capital asset pricing model (CAPM) to incorporate relationship risk

Hopkinson, G C and Lum, C Y (2002) Valuing customer relationships: using the capital asset pricing model (CAPM) to incorporate relationship risk. Business Strategy and the Environment, 10 (3). pp. 220-232. ISSN 0964-4733

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Item Type:
Journal Article
Journal or Publication Title:
Business Strategy and the Environment
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43775
Deposited By:
Deposited On:
11 Jul 2011 18:04
Refereed?:
Yes
Published?:
Published
Last Modified:
05 Jul 2020 23:53