Dislikes, distastes and the undesired self: conceptualising and exploring the role of the undesired end state in consumer experience

Hogg, M K and Banister, E N (2001) Dislikes, distastes and the undesired self: conceptualising and exploring the role of the undesired end state in consumer experience. Journal of Marketing Management, 17 (1-2). pp. 73-104. ISSN 0267-257X

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Item Type: Journal Article
Journal or Publication Title: Journal of Marketing Management
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 43772
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:04
Refereed?: Yes
Published?: Published
Last Modified: 28 Jun 2019 00:02
URI: https://eprints.lancs.ac.uk/id/eprint/43772

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