Dislikes, distastes and the undesired self: conceptualising and exploring the role of the undesired end state in consumer experience

Hogg, M K and Banister, E N (2001) Dislikes, distastes and the undesired self: conceptualising and exploring the role of the undesired end state in consumer experience. Journal of Marketing Management, 17 (1-2). pp. 73-104. ISSN 0267-257X

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43772
Deposited By:
Deposited On:
11 Jul 2011 18:04
Refereed?:
Yes
Published?:
Published
Last Modified:
16 Sep 2020 00:55