Possible selves: identifying dimensions for exploring the dialectic between positive and negative selves in consumer behaviour

Banister, E N and Hogg, M K (2003) Possible selves: identifying dimensions for exploring the dialectic between positive and negative selves in consumer behaviour. Advances in Consumer Research, 30 (1). pp. 149-150. ISSN 0915-5524

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Item Type:
Journal Article
Journal or Publication Title:
Advances in Consumer Research
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43771
Deposited By:
Deposited On:
11 Jul 2011 18:04
Refereed?:
Yes
Published?:
Published
Last Modified:
18 Jun 2020 01:59